Spring is here, and so are the blossoms, buds and bugs we’ve waited through the rain for. The sound of song birds fills the air and Vancouverites get friendlier to strangers, as the spell of Seasonal Effective Disorder lifts in a great pollen and allergy filled sigh of happiness. In case you didn’t know, Spring is also the start of a wonderful celebration of the planet we call home.
Mama Earth just wants to be loved. This is the 48th year we’ve honored the Earth during April and if you’re looking for idea’s on how to help cherish our home, you’ve come to the right place. There is a tremendous amount of volunteering, cleaning, and fundraising going on right in our own backyard.
Aveda has a water initiative Canada wide, globally in fact. In Canada alone, the Aveda network is campaigning to raise $510,000 from fundraisers, appointment donations, and sponsorships. So far Aveda has raised $47,200. The funds raised will go to WaterAid, a Canadian Charity that is helping the world’s poorest people gain access to clean water, hygiene and sanitation. This is done by working with local NGO partners to provide access to clean drinking water, improved communal or household level toilet facilities, and hygiene education programs in rural communities, urban slums, and primary schools throughout Eastern Africa. In 2016-2017, 956,000 people gained access to clean water, 1.1 million gained access to decent toilets, and 1.6 million were educated on good hygiene. Why does this matter? Promoting food hygiene is one the most cost-effective health interventions, says the World Bank. Diarrhea caused by dirty water kills a child under 5 every 2 minutes. Every minute a newborn dies from infection caused by lack of safe water. By the time you finish reading this article it will be approximately 5 minutes’. 844 million people don’t have clean water, and that number is continuing the upward trend. WaterAid reached 109 people an hour with clean water from 2016-2017. That’s 956,000 prevented illnesses and deaths related to unclean water in one year! All from donations, sponsorship and fundraising.
So, what can you do to help? Each year at Sin 7 Salon we have some appointments that are by donation where all proceeds go directly to WaterAid. Any donation of $25 or more is eligible for a charity tax receipt! The stylist donates his or her time to help support the cause.
We also brought in trendy reusable water bottles made by, Cupanion. Cupanion is more than just a company that makes water bottles. They have a Fill It Forward initiative. Each time you refill your Cupanion and scan it with our App, they donate a cup of clean water to someone in need. To date, they’ve contributed over 3 million cups of clean water to support water projects all over the world. When you choose Cupanion, you’re helping people and the planet. We’ve also brought in hazard-free tote bags, made of 100% cotton, and of course all the proceeds also go to directly to WaterAid. A limited edition Cupanion Earth Month water bottle is $25 and the limited edition 100% cotton Earth Month totes are $10.
On April 30th all participating Aveda salons across Canada will take part in a 6km walk for water. 6km because it is the average distance women and children walk to collect clean water for their rural communities, every day. For 12 years Aveda salons have been raising awareness and sponsorship for this walk to donate to WaterAid. In Vancouver the walk starts at the Aveda Institute at 9am. Check with your stylist to see if you can contribute to the salon fundraising page!
With everyone’s help, this small commitment every year truly does go a long way to helping build up communities in developing countries. This year WaterAid is focusing on Madagascar, one of the worlds poorest and remote countries with dire sanitation and low clean water supply. To help support, click on the WaterAid link below and leave a donation, or stop by the Salon to pick up your new water bottle and tote bag. Help fundraise with Aveda and make April 2018 an impactful Earth Month.
Here’s to your health,