Aveda Gives Back

By | November 17th, 2017|Uncategorized|

The holidays are approaching which means Aveda gift sets are sent out to salons across the globe. These (economical!) gifts of joy are wrapped in very rustic and specific papers, year after year. 10 years to be exact. What's the deal with this paper away, and how is Aveda giving back? 10 years ago Aveda went on a global quest to find sustainable wrapping paper for their holiday gift sets, and found a community in Nepal making very unique paper from the Lokta plant in the high altitude of Himalayan forest. The paper itself was beautiful, with it's ever changing marble texture, and hardy and durable, being naturally resistant to insects and crinkles. It had been produced by the people in this region for over a thousand years. The partnership Aveda created with the communities in Nepal helps to create income for 5,500 artisans and their families, 90% of which are women who would otherwise have to work hard manual labor in harsher conditions. The income these mothers earn help to [...]