Spring is here and so is Aveda’s 2014 Spring/Summer makeup! Aptly called Culture Clash, this new collection blends diverse colours and textures on a global level, from tribal and folkloric to urban and contemporary. All these seemingly clashing styles come together to form a fresh and feminine line perfect for the new season.
Culture Clash has a distinct boho vibe with a futuristic flair, says Janell Geason (Aveda Global Artistic Director for Makeup, and creator of the new line). For makeup, this means pairing natural, earthy tones like warm coppers and fleshy nudes with a pop of vivid color, for a look that feels fresh and pretty yet sophisticated.
Here’s a sneak peak at the collection:
nourish-mint rehydrating lip glaze in rose copper and berry bud: formulated with plant emollients to moisturize, smooth, and plump. Refreshing organic vanilla and mint flavour.
nourish-mint smoothing lip colour in peruvian lily: full coverage lipstick formulated with plant and fruit essences to hydrate and plump, proven to smooth lines by 26%. Refreshing mint flavour.
nourish-mint sheer mineral lip colour in sheer muscadine: sheer lipstick formulated with plant and fruit essences to hydrate and plump, proven to smooth lines by 26%. Refreshing mint flavour.
nourish-mint lip liner in maple and cactus blossom: formulated with plant and fruit essences, shapes and defines while providing generous coverage. Refreshing mint flavour.
petal essence eye definer in graphite: formulated with jasmine petals and geranium leaves. Blendable, smooth definition on eyes and brows.
petal essence single eye colours in peony blush, burnished bronze, olive leaf, aquamarine, new lilac and seafoam: talc- and oil-free eyeshadows formulated with flower essences. Colour true, crease resistant, easily blendable shadows.
These new colours can be tweaked and layered to create looks as suitable for casual daytime as they are for a chic night on the town. Check out Aveda’s website and YouTube channel for tutorials on how to use this season’s makeup!