History of Aveda & Earth Month 2014

Post by Kenzi A few posts back I gave you the rundown on the difference between professional products and drugstore products. I hinted a bit as to why we use Aveda here at Sin 7, but I wanted to do a post on the history of the brand and tell you exactly why we deem Aveda quality enough to use on you, our treasured guests! Founded in Minneapolis in 1978 by hair stylist Horst Rechelbacher, Aveda would not exist without the influence of an ancient Indian tradition called Ayurveda. Translating from sanskrit as the "science of life," Ayurveda is a holistic system of healing that focuses on creating balance between mind, body and spirit. During a trip to India in 1970, Rechelbacher first encountered the system, thus inspiring his vision for his company. In its first year, Aveda Corporation partnered with two Ayurvedic experts (Drs. Vinod and Kusum Upadhyay), fusing the brand with 1000s of years of proven results: that interconnectedness, and treating the person as a whole, brings balance and harmony to our lives. The heart of Aveda lies in its connection to nature. Horst saw the lack of unity between the beauty industry and environmental sustainability and made it his mission to join the two. Here are some of Aveda's commitments to environmental responsibility and the innovative ways they promote these beliefs: First beauty company to use 100% windpowered production facilities Complete traceability of certified organic ingredients, from the raw source to the finished products Shampoo bottles made with a minimum of 80% post-consumer recycled content 18 million US dollars raised for environmental and social causes to date through Aveda's Earth Month campaigns No animal testing Ethically sourced and naturally derived ingredients for all products Relationships with indigenous communities and farmers worldwide to ensure sustainable agriculture is at [...]

By |2019-03-08T12:59:40-07:00April 17th, 2014|Aveda|0 Comments

Why a consultation could take your appointment to the next level!

Post by Kenzi So you've decided you're in need of a hair makeover. Maybe you're a blonde ready to try a rich brown for the first time, or vice versa. Or maybe you've decided to chop off your waist-length locks into a pixie. Making such a drastic transformation can be a scary and intimidating thing, but we are here to ease the process. Come in for a consultation first! Always complimentary, a consultation is often a useful tool if you're not 100% certain of the direction you want to go. Our team of stylists knows the tricks and techniques to bring you to the exact shade and cut you're looking for. Here's what to expect from a consultation (plus a few tips on how to prepare for it): When you get into your stylist's chair, she will listen to what you want and what you hope to get out of the appointment. It helps to bring in pictures of styles/colours that you like so you can both be sure to be on the same page. We also have iPads at each station in the salon so you can search through photos together.   Your stylist will then offer her insight and advice on what it will take to get you where you want to be. She will walk you through the process, discuss the cost of the service, and you can both decide on a course of action together. She may tell you that you require several appointments to get from the brown you have to the blonde you want. She might say you can't do the service at all for the sake of the hair. Any advice she gives you is her professional opinion and is always to maintain the integrity of your hair, so don't get discouraged if [...]

By |2019-03-08T12:59:40-07:00April 11th, 2014|Design|0 Comments

Spring makeup is here!

  Spring is here and so is Aveda's 2014 Spring/Summer makeup! Aptly called Culture Clash, this new collection blends diverse colours and textures on a global level, from tribal and folkloric to urban and contemporary. All these seemingly clashing styles come together to form a fresh and feminine line perfect for the new season.   Culture Clash has a distinct boho vibe with a futuristic flair, says Janell Geason (Aveda Global Artistic Director for Makeup, and creator of the new line). For makeup, this means pairing natural, earthy tones like warm coppers and fleshy nudes with a pop of vivid color, for a look that feels fresh and pretty yet sophisticated. Here's a sneak peak at the collection: Lips nourish-mint rehydrating lip glaze in rose copper and berry bud: formulated with plant emollients to moisturize, smooth, and plump. Refreshing organic vanilla and mint flavour. nourish-mint smoothing lip colour in peruvian lily: full coverage lipstick formulated with plant and fruit essences to hydrate and plump, proven to smooth lines by 26%. Refreshing mint flavour. nourish-mint sheer mineral lip colour in sheer muscadine: sheer lipstick formulated with plant and fruit essences to hydrate and plump, proven to smooth lines by 26%. Refreshing mint flavour. nourish-mint lip liner in maple and cactus blossom: formulated with plant and fruit essences, shapes and defines while providing generous coverage. Refreshing mint flavour. Eyes petal essence eye definer in graphite: formulated with jasmine petals and geranium leaves. Blendable, smooth definition on eyes and brows. petal essence single eye colours in peony blush, burnished bronze, olive leaf, aquamarine, new lilac and seafoam: talc- and oil-free eyeshadows formulated with flower essences. Colour true, crease resistant, easily blendable shadows. These new colours can be tweaked and layered to create looks as suitable for casual daytime as they are for a [...]

By |2019-03-08T12:59:40-07:00April 1st, 2014|Aveda|0 Comments